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The Value Of a Veteran

~ Articles on HOW to Recruit Military Veterans!

The Value Of a Veteran

Monthly Archives: September 2012

What is the Definition of a “Veteran”?

23 Sunday Sep 2012

Posted by Lisa Rosser in Corporate, Government, Guard and Reserve, Higher Education, OFCCP, Recruiting

≈ 26 Comments

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OFCCP, Self-identification, veteran status, WOTC

It would seem to be a fairly straight forward question: Are you a veteran?  A civilian who has never served in the military likely defines veteran as someone who has served in the military.  However, people who have served in the military see many more shades of gray in the answer.

If you are managing a military veteran recruiting initiative, you have many reasons for asking veterans to self-identify.  And, depending on your reasons, there are many ways to define “veteran”:

  • For purposes of collecting the Work Opportunity Tax Credit, a veteran is generally defined as someone who has been released from active duty.
  • For purposes of maintaining compliance with the Office of Federal Contracts Compliance Programs (OFCCP), a veteran is defined as one who was discharged or released from active duty because of a service connected disability or one who has received an authorized campaign badge or Armed Forces Service Medal.

As part of its Notice For Proposed Rulemaking, one change that the OFCCP has proposed to the Vietnam Era Veterans’ Readjustment Assistance Act (VEVRAA) regulation is that employers ask the veteran to self-identify at the point of application (not only at the time of a job offer).  How you ask for this information can impact your response rate.  If you simply state “Are you a veteran?” veterans may not self-identify for a variety of reasons:

  • If the applicant is in the final stages of transitioning from active military service (on ‘terminal leave” or other service-specific classification that indicates they are using up vacation time, etc.), they may say “no” because, until the military paycheck stops, they are still on active duty even if they are no longer reporting to their military unit on a daily basis.  They can be in that status for several weeks or months and will be actively job hunting, applying and interviewing, but not yet seeing themselves as a veteran because they have not yet received their DD-214 (Certificate of Release or Discharge from Active Duty).
  • If the applicant is someone who is currently serving in the National Guard or Reserves, they may not reply “yes, I am a veteran” because they see themselves as still serving.  To some National Guard and Reserve members, a veteran is someone who has completed their military service and has separated (completed their contract with the military) or retired.  Other National Guard and Reserve members might say “yes” if they had been mobilized (called to active duty) at any time during their Guard/Reserve tenure, but those who have never been mobilized might say “no”.
  • If the applicant is someone whose military service is from the 1970’s, 80’s or even 90’s, there are those who will say “no” because they have a belief that only those military members who have seen combat are the ones who can claim to be veterans.  If they served for a few years and never deployed to a conflict, they may not perceive themselves to be a “veteran”.  There are also those whose service may have been short (2 years) or from long ago (1970-1990) that they don’t see how or why an employer would view their military service as relevant to their current civilian employment or job hunt.

Also, if you ask the question incorrectly or too narrowly, the veteran may not answer the question.  I recently received an email from a veteran who is actively job hunting who stated that in recent weeks he had two different employers ask if he was the recipient of a specific military medal.  He was perplexed as to why he was being asked this question and why the request was so specific.  I explained that the employers in question were likely government contractors who are subject to the OFCCP, and who therefore have to track and report the number of protected veterans they hire.  One of the protected classes is veterans who have been awarded an authorized campaign badge or Armed Forces Service Medal, and there are many badges that qualify.  The veteran stated that he earned several of the badges, but not the specific medal he was asked about.  So, he was frustrated that he may have inadvertently taken himself out of consideration for a job because he honestly answered a question that was incorrectly asked.  “If they had asked if I had earned a ‘an authorized campaign badge or Armed Forces Service Medal’ rather than the specific medal they mentioned, I would have said ‘yes’ even if I did not understand at the time why I was being asked the question.”

So, my recommendation is to first ask the question as broadly as possible:  “Do you currently serve in the military, or have you ever served in the military?”  Asking the question this way paves the way for most people who have served to honestly answer “yes” (if they choose to answer at all).  You will still get the holdouts who, because the answer is optional, will not voluntary reveal their status.  I will write a follow up blog on how to coax those members out of hiding.  One thing I will mention now is that you should follow your question with a statement explaining why you are asking for this information.  Something akin to “Our company is committed to the recruitment and retention of those who have served in the military.  By self-identifying now, we can ensure that your resume will be given fair consideration by members of our team who have been trained to understand military service and culture.”

Once a person self-identifies as having served in the military, then you can ask additional questions later (upon the offer of a job) that will further identify whether this person is considered a protected class of veteran (for OFCCP purposes) or eligible for the WOTC.

What I Mean When I Say “Military Veterans are Trainable”

04 Tuesday Sep 2012

Posted by Lisa Rosser in Corporate, Franchise, Government, Recruiting

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OJT, on the job training

I’ve written in previous blogs that employers and HR professionals in the manufacturing and cyber security industries should incorporate transitioning military veterans as part of workforce planning.  Now I am prodding the mechanical and automotive industry to do the same.

USA Today recently published an article entitled “Serious Shortage of Skilled Auto Mechanics Looming” in which it described the dual problem facing this industry:  master mechanics are nearing retirement age and young people are not pursuing training in the automotive trades.

The demand for skilled mechanics is expected to increase 17% between 2010 and 2020.  Today’s technicians need to know more than how to turn a wrench and swap out parts.  With hybrids, electric cars and advanced clean diesel engines growing in popularity and most new cars having complex electronics and computer-controlled systems installed, you have to have an aptitude for technology as well.

Once again, I think drawing from the pool of transitioning military for these types of jobs could be an excellent way to develop a pipeline of talent.  Each military service has all types of mechanics and technicians who have been extensively trained and can troubleshoot and repair vehicles, trucks, tanks, missile systems, complicated electronics, security devices, engines, and marine and aviation equipment.

At a workshop I did recently the mother of an enlisted soldier shared a story about her son’s transition from the military.  He had been a tank system technician, and returned home seeking to find a job as a mechanic.  When he stopped in to his local automotive repair shop to inquire if jobs were available, the owner started laughing when the soldier described his military experience.  He took the young man by the shoulder and pointed to the maintenance bays and staging area.  “Do you see any tanks out there, son?  Well, just as soon as I get one, I’ll give you a call.”

What I really want civilians to understand about the military is that we not only have skills that the military has taught us, but we also have an aptitude to learn quickly.  The reason that young man became a tank mechanic is not because his daddy taught him how to repair tanks under a shade tree in his back yard when he was a young boy.  The Army offered him the opportunity to learn tank repair because the results of his Armed Services Vocational Aptitude Battery (ASVAB) revealed that he has a high aptitude for mechanical maintenance and general technical work.  He was likely offered several career options as a repair technician for an array of the Army’s inventory of vehicles, systems and equipment – regardless of what he chose, the military would have trained him to perform the work.

In this case, the military taught him how to perform maintenance on the suspension, steering, hydraulic, auxiliary power, fire extinguisher/suppression and gas particulate systems of a tank.  So, yes, a Toyota Prius is not built the same as a M1 Abrams tank, but with some fast-track classroom and on-the-job training, I guarantee that military member could learn how to troubleshoot and repair a Prius in a shorter amount of time than it would take to train the average civilian off the street.  This is what I mean when I say “military veterans are trainable“.

Money is available to companies that desire to develop on-the-job training programs for veterans.   You can take advantage of your state’s Workforce Investment Act funding for job training, or you can structure the program in such a way that it is approved for the service member to use his/her GI Bill benefit to pay your company to be trained to take a position.

If you have questions on how to find money to create OJT programs, or any question on how to recruit or retain veterans, I encourage you to attend an upcoming “Ask the Military Recruiting Expert” session. It is free and is offered twice a month, via web seminar.

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